A comparative analysis of Wine Paris and ProWein's exhibitor data suggests the former is tightening its grip on the global trade show calendar, while a diminished ProWein leads on regional attendance from Germany, Austria, and Central Europe.
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With the current buzz in the wine world shifting towards Europe’s less well-known territories, it was perhaps no surprise that The Ultimate CEE Wine Fair 2.0 in London this week (9 June) was a packed affair. Attendance was 30% up for this, it’s second outing, with 350 trade professionals descending on St John’s Church in Waterloo for a taste of Central and Eastern Europe’s myriad styles of wine.
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Central and Eastern European wine specialist Vida Wines & Spirits has officially launched its Vida+ Trade offer to the quality on- and off-trades.
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The less discovered wines of central and eastern Europe offer a fantastic opportunity for UK buyers, but primarily at a more premium level.
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